Writing Recruitment advertisements

15 Aug / by: umeshp / 0 comments / tags : ,,,,,,,

Tweet BACKGROUND: In 1997, MRF Recruitment advertising  was handled by a different agency. The other agency’s creatives were traditional. The Marketing Manager of MRF wanted something different, powerful. We could win the  MRF Recruitment account if we could present something better.   1ST ADVERTISEMENT   CLIENT: MRF Tyres Ltd (Chennai) AGENCY: Goldwire Chennai PRODUCT / SERVICE: MRF Recruitment BRIEF: Quarter […]

The Net Generation Cartoon

05 Apr / by: umeshp / 0 comments / tags : ,,,,,

Tweet BACKGROUND: With a general interest in cartooning and studying the craft through some books on the subject, I was always toying around with the idea of creating a regular cartoon strip. Plus being in the web content field, ideas started springing up connected with my experiences and observations about the Internet and World Wide […]

Creating a web comic using only the drawing tools in Microsoft Powerpoint – [Cartooning] Paper Recycling

11 Mar / by: umeshp / 4 comments / tags : ,,,,,,

Tweet BACKGROUND: In 2006, navigating online forums in the UAE got me in touch with two creatives who had started a social work forum for creatives. One of their projects was Paper Recycling and they wanted a simple comic explaining the benefits of recycling paper. The script was already written and they couldn’t find a […]

Researching and writing a brochure/booklet

22 Feb / by: umeshp / 0 comments / tags : ,,,,

Tweet BACKGROUND: In 1996, MRF celebrated its Golden Jubilee (50th year). They needed a booklet / brochure to be distributed to their shareholders and partners and corporate customers showcasing the achievements of their 50 year journey. We, being their lead BTL agency were keen to win this prestigious project and the Copy Head was asked […]

Poster for World Peace concert in Dubai – 1

24 Jun / by: umeshp / 1 comments / tags : ,,,

Tweet BACKGROUND: In 2003, between January to October, I worked with Glenn Perry in creating posters, ads and press releases for his concerts in Dubai. Though I’m only an amateur designer, I suited Glenn’s purpose well. Reproduced here is the first of the posters that I had designed.CLIENT: Dubai Music School – Glenn PerryPRODUCT / […]


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