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About Me
I'm not a major league, award-winning copywriter.
But the few years I had spent practicing the craft in a medium-sized, independent btl agency, some of my work had been approved by clients and had appeared in print.
The work I showcase here are not cutting-edge but they afforded clients (in their understanding) solutions that worked for them. So I guess that provides me with some experience that I can share about a craft that I enjoyed practicing.-
Recent Posts
- Creating a web comic using only the drawing tools in Microsoft Powerpoint – [Cartooning] Paper Recycling
- Researching and writing a brochure/booklet
- Poster for World Peace concert in Dubai – 1
- [Print Campaign] Synergy Financial – My first print campaign
- Illustration – The Ideator – 2002
- Design – Greeting Card for Pongal – 2004
- Photos – Advertising Photography course – Final Year Project
- Collage on Corporate Creativity – 1995
- Strawberry Stripes Sale – My 2nd published ad
- Ideating and writing copy for a full page print advertisement – Hill Country Resorts – My 1st published print ad
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Copyright
UmeshP.com by Umesh Ponnusamy is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License.
Based on a work at www.umeshp.com.
Permissions beyond the scope of this license may be available at http://www.umeshp.com.
Monthly Archives: April 2007
Design – Greeting Card for Pongal – 2004
Here’s a quick simple greeting card that I had skectched for Pongal (a famous spring festival unique to the south Indian state of Tamil Nadu) in Adobe Illustrator CS.
Posted in 2004, graphic design Leave a comment
Photos – Advertising Photography course – Final Year Project
In 1995, the Visual Communication department at Loyola College, Chennai offered Copywriting & Advertising Photography as a final year major. Being a part of this batch, we were required to hire a studio with professional equipment to shoot food products, automobiles, garments etc. for the final project.
Me and my friend Vijay adopted a more creative [...]
Posted in 1995, photography Leave a comment
Collage on Corporate Creativity – 1995
An inspirational booklet on the topic of corporate creativity (a precursor to the powerpoint presentations that are circulated through emails) that I created from various newspaper and magazines advertisement clippings:
Posted in 1995, collage Leave a comment
Strawberry Stripes Sale – My 2nd published ad
AD SCAN:
CLIENT: Strawberry Stripes, Chennai, India
PRODUCT / SERVICE: Kids Nightwear
BRIEF: To communicate that the popular Strawberry Stripes Kids Nightwear Sale is back again !
MEDIA: Print- Newspaper (The Hindu) 10 x 3
YEAR: 1994-1995
AGENCY: Purple Patch – Minoo Jha, Chennai, India
BACKGROUND:
Comments : My first advertisement to be released of which [...]
Posted in 1994-1995, copywriting, print ads Leave a comment
Ideating and writing copy for a full page print advertisement – Hill Country Resorts – My 1st published print ad
CLIENT: Hill Country Resorts
PRODUCT / SERVICE: Time Share Resorts at Kodaikanal, India
BRIEF: To communicate that Hill Country is the only resort company to open its Time Share resort on time.
MEDIA: Print advertisement, Full page
YEAR: 1994-1995
AGENCY: Purple Patch, Minoo Jha
BACKGROUND: My very first published advertisement that I wrote copy for was a full page one [...]
Posted in 1994-1995, copywriting, print ads Tagged bodycopy, copywriting, full page print advertisement, headline, newspaper Leave a comment

Illustration – The Ideator – 2002