Monthly Archives: February 2010

Researching and writing a brochure/booklet

By umeshp | Published: February 22, 2010

BACKGROUND: In 1996, MRF celebrated its Golden Jubilee (50th year). They needed a booklet / brochure to be distributed to their shareholders and partners and corporate customers showcasing the achievements of their 50 year journey. We, being their lead BTL agency were keen to win this prestigious project and the Copy Head was asked to [...]

Posted in 1996, Brochures, copywriting | Tagged brochure, copywriting, golden jubilee, goldwire, mrf | Leave a comment

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I'm not a major league, award-winning copywriter.
But the few years I had spent practicing the craft in a medium-sized, independent btl agency, some of my work had been approved by clients and had appeared in print.
The work I showcase here are not cutting-edge but they afforded clients (in their understanding) solutions that worked for them. So I guess that provides me with some experience that I can share about a craft that I enjoyed practicing.
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