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Author Archives: umeshp
Umesh Ponnusamy
Creating a web comic using only the drawing tools in Microsoft Powerpoint – [Cartooning] Paper Recycling
BACKGROUND: In 2006, navigating online forums in the UAE got me in touch with two creatives who had started a social work forum for creatives. One of their projects was Paper Recycling and they wanted a simple comic explaining the benefits of recycling paper. The script was already written and they couldn’t find a cartoonist [...]
Posted in 2006, cartooning, illustrations Tagged cartoons, comic, creative majlis, dubai, illustration, paper recycling, web 3 Comments
Researching and writing a brochure/booklet
BACKGROUND: In 1996, MRF celebrated its Golden Jubilee (50th year). They needed a booklet / brochure to be distributed to their shareholders and partners and corporate customers showcasing the achievements of their 50 year journey. We, being their lead BTL agency were keen to win this prestigious project and the Copy Head was asked to [...]
Posted in 1996, Brochures, copywriting Tagged brochure, copywriting, golden jubilee, goldwire, mrf Leave a comment
Poster for World Peace concert in Dubai – 1
BACKGROUND: In 2003, between January to October, I worked with Glenn Perry in creating posters, ads and press releases for his concerts in Dubai. Though I’m only an amateur designer, I suited Glenn’s purpose well. Reproduced here is the first of the posters that I had designed.CLIENT: Dubai Music School – Glenn PerryPRODUCT / SERVICE: [...]
Posted in 2003, graphic design, illustrations, posters Tagged dubai. concert, glenn perry, poster, world peace 1 Comment
[Print Campaign] Synergy Financial – My first print campaign
CLIENT: Synergy Financial, Chennai, IndiaPRODUCT / SERVICE: Financial products and servicesBRIEF: To communicate that Synergy Financial is a Trustworthy, Reliable and Secure financial company because of:a) 40,000 depositorsb) Rs. 60 crore depositor basec) Investments in Hire Purchase MEDIA: 50 x 2 Paper AdsYEAR: 1997AGENCY: Goldwire Communications, ChennaiYEAR: 1997ART: ShajiCOPY & IDEA: Umesh Ponnusamy INSPIRATION: When [...]
Posted in 1997, print ads, print campaign Leave a comment
Illustration – The Ideator – 2002
Created this in Adobe Illustrator 9. The idea for this sprang up in 1997 in the meeting room of my ad agency in Chennai where a boring meeting had me creating paper toys. I crafted it into the present form finally in 2002. Thiswork is licensed under aCreative Commons Attribution-Noncommercial-No Derivative Works 2.5 India License.
Posted in 2002, graphic design, illustrations Leave a comment
Design – Greeting Card for Pongal – 2004
Here’s a quick simple greeting card that I had skectched for Pongal (a famous spring festival unique to the south Indian state of Tamil Nadu) in Adobe Illustrator CS.
Posted in 2004, graphic design Leave a comment
Photos – Advertising Photography course – Final Year Project
In 1995, the Visual Communication department at Loyola College, Chennai offered Copywriting & Advertising Photography as a final year major. Being a part of this batch, we were required to hire a studio with professional equipment to shoot food products, automobiles, garments etc. for the final project. Me and my friend Vijay adopted a more [...]
Posted in 1995, photography Leave a comment
Collage on Corporate Creativity – 1995
An inspirational booklet on the topic of corporate creativity (a precursor to the powerpoint presentations that are circulated through emails) that I created from various newspaper and magazines advertisement clippings:
Posted in 1995, collage Leave a comment
Strawberry Stripes Sale – My 2nd published ad
AD SCAN: CLIENT: Strawberry Stripes, Chennai, India PRODUCT / SERVICE: Kids Nightwear BRIEF: To communicate that the popular Strawberry Stripes Kids Nightwear Sale is back again ! MEDIA: Print- Newspaper (The Hindu) 10 x 3 YEAR: 1994-1995 AGENCY: Purple Patch – Minoo Jha, Chennai, India BACKGROUND: Comments : My first advertisement to be released of [...]
Posted in 1994-1995, copywriting, print ads Leave a comment
The Net Generation Cartoon