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UmeshP.com by Umesh Ponnusamy is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License.
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Author Archives: umeshp
Researching and writing a brochure/booklet
BACKGROUND: In 1996, MRF celebrated its Golden Jubilee (50th year). They needed a booklet / brochure to be distributed to their shareholders and partners and corporate customers showcasing the achievements of their 50 year journey. We, being their lead BTL agency were keen to win this prestigious project and the Copy Head was asked to [...]
Posted in 1996, Brochures, copywriting Tagged brochure, copywriting, golden jubilee, goldwire, mrf Leave a comment
Poster for World Peace concert in Dubai – 1
BACKGROUND: In 2003, between January to October, I worked with Glenn Perry in creating posters, ads and press releases for his concerts in Dubai. Though I’m only an amateur designer, I suited Glenn’s purpose well. Reproduced here is the first of the posters that I had designed.CLIENT: Dubai Music School – Glenn PerryPRODUCT / [...]
Posted in 2003, graphic design, illustrations, posters 1 Comment
[Print Campaign] Synergy Financial – My first print campaign
CLIENT: Synergy Financial, Chennai, IndiaPRODUCT / SERVICE: Financial products and servicesBRIEF: To communicate that Synergy Financial is a Trustworthy, Reliable and Secure financial company because of:a) 40,000 depositorsb) Rs. 60 crore depositor basec) Investments in Hire Purchase
MEDIA: 50 x 2 Paper AdsYEAR: 1997AGENCY: Goldwire Communications, ChennaiYEAR: 1997ART: ShajiCOPY & IDEA: Umesh [...]
Posted in 1997, print ads, print campaign Leave a comment
Illustration – The Ideator – 2002
Created this in Adobe Illustrator 9. The idea for this sprang up in 1997 in the meeting room of my ad agency in Chennai where a boring meeting had me creating paper toys. I crafted it into the present form finally in 2002.
Thiswork is licensed under aCreative Commons Attribution-Noncommercial-No Derivative Works 2.5 India License.
Posted in 2002, graphic design, illustrations Leave a comment
Design – Greeting Card for Pongal – 2004
Here’s a quick simple greeting card that I had skectched for Pongal (a famous spring festival unique to the south Indian state of Tamil Nadu) in Adobe Illustrator CS.
Posted in 2004, graphic design Leave a comment
Photos – Advertising Photography course – Final Year Project
In 1995, the Visual Communication department at Loyola College, Chennai offered Copywriting & Advertising Photography as a final year major. Being a part of this batch, we were required to hire a studio with professional equipment to shoot food products, automobiles, garments etc. for the final project.
Me and my friend Vijay adopted a more creative [...]
Posted in 1995, photography Leave a comment
Collage on Corporate Creativity – 1995
An inspirational booklet on the topic of corporate creativity (a precursor to the powerpoint presentations that are circulated through emails) that I created from various newspaper and magazines advertisement clippings:
Posted in 1995, collage Leave a comment
Strawberry Stripes Sale – My 2nd published ad
AD SCAN:
CLIENT: Strawberry Stripes, Chennai, India
PRODUCT / SERVICE: Kids Nightwear
BRIEF: To communicate that the popular Strawberry Stripes Kids Nightwear Sale is back again !
MEDIA: Print- Newspaper (The Hindu) 10 x 3
YEAR: 1994-1995
AGENCY: Purple Patch – Minoo Jha, Chennai, India
BACKGROUND:
Comments : My first advertisement to be released of which [...]
Posted in 1994-1995, copywriting, print ads Leave a comment
Ideating and writing copy for a full page print advertisement – Hill Country Resorts – My 1st published print ad
CLIENT: Hill Country Resorts
PRODUCT / SERVICE: Time Share Resorts at Kodaikanal, India
BRIEF: To communicate that Hill Country is the only resort company to open its Time Share resort on time.
MEDIA: Print advertisement, Full page
YEAR: 1994-1995
AGENCY: Purple Patch, Minoo Jha
BACKGROUND: My very first published advertisement that I wrote copy for was a full page one [...]
Posted in 1994-1995, copywriting, print ads Tagged bodycopy, copywriting, full page print advertisement, headline, newspaper Leave a comment
Creating a web comic using only the drawing tools in Microsoft Powerpoint – [Cartooning] Paper Recycling