I’m starting a new series of blog posts with snippets of info/knowledgeI find enlightening and inspiring.
Starting today with a snippet I found in James Altucher’s email updates:
The F-K score.
The Flesch-Kincaid score determines what grade level you are writing. If your score is 10, you are writing at a 10th grade reading level. If your score is 12, you are writing at a 12th grade level. And so on.
The F-K score is calculated by words per sentence (lower is better), syllables per word (lower is better), and a few other factors.
Good sales writers aim for as low a level as possible. Anything greater than 8 is considered bad sales writing. People get fired over it.
The F-K score of “Old Man and the Sea” is 4. The year after that book was published, Hemingway won the Nobel Prize.
“Heart of Darkness” by Joseph Conrad,considered one of the best books ever, was written at a 6th grade level.
“Crime and Punishment” by Dostoevsky was written at a 7th grade level.
BACKGROUND: With a general interest in cartooning and studying the craft through some books on the subject, I was always toying around with the idea of creating a regular cartoon strip. Plus being in the web content field, ideas started springing up connected with my experiences and observations about the Internet and World Wide Web. Finally, I took the plunge in December 2009 and started fleshing out the gags I had in mind…the ideas went through many iterations. I finally published them on CondensCity.com. Though these are just amateur attempts, I’m just showcasing them here for the ideas therein.
ART & GAGS : Umesh Ponnusamy
Creating a web comic using only the drawing tools in Microsoft Powerpoint – [Cartooning] Paper Recycling
BACKGROUND: In 2006, navigating online forums in the UAE got me in touch with two creatives who had started a social work forum for creatives. One of their projects was Paper Recycling and they wanted a simple comic explaining the benefits of recycling paper. The script was already written and they couldn’t find a cartoonist yet. Being an amateur, I decided to take the plunge and use the opportunity to see what I was capable of.
CLIENT: Creative Majlis, Dubai
PRODUCT / SERVICE: Paper Recycling
BRIEF: Visualise and convert the written script into an entertaining and educating comic.
ART: Umesh Ponnusamy
COPY: Mayura Sandeep
Since the day I had created a killer resume in MS Word using it’s drawing tools (this was in 1998), I was fascinated by the possibilities these tools offered. Later in my work, I had created diagrams, charts, illustrations using these very user-friendly drawing tools.
I had even created a simple cartoon for a newsletter for an online group using the drawing tools in MS Word in 2004.
All these previous efforts, gave me the confidence to go ahead and try to visualise and execute the script given to me. It was a simple enough script.
Maybe someday if I have the time and inclination, I’ll document the entire process in this post.