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	<title>UmeshP.com &#187; umeshp</title>
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	<link>http://www.umeshp.com</link>
	<description>My experiences in Copywriting, Graphic Design, Cartooning, Content Blog Creation, Photography, Songwriting</description>
	<lastBuildDate>Thu, 11 Mar 2010 08:19:06 +0000</lastBuildDate>
	
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		<title>Creating a web comic using only the drawing tools in Microsoft Powerpoint &#8211; [Cartooning] Paper Recycling</title>
		<link>http://www.umeshp.com/2010/03/creating-a-web-comic-using-only-the-drawing-tools-in-microsoft-powerpoint-cartooning-paper-recycling/</link>
		<comments>http://www.umeshp.com/2010/03/creating-a-web-comic-using-only-the-drawing-tools-in-microsoft-powerpoint-cartooning-paper-recycling/#comments</comments>
		<pubDate>Thu, 11 Mar 2010 08:04:32 +0000</pubDate>
		<dc:creator>umeshp</dc:creator>
				<category><![CDATA[2006]]></category>
		<category><![CDATA[cartooning]]></category>
		<category><![CDATA[illustrations]]></category>
		<category><![CDATA[cartoons]]></category>
		<category><![CDATA[comic]]></category>
		<category><![CDATA[creative majlis]]></category>
		<category><![CDATA[dubai]]></category>
		<category><![CDATA[illustration]]></category>
		<category><![CDATA[paper recycling]]></category>
		<category><![CDATA[web]]></category>

		<guid isPermaLink="false">http://www.umeshp.com/?p=97</guid>
		<description><![CDATA[
			
				
			
		



BACKGROUND: In 2006, navigating online forums in the UAE got me in touch with two creatives who had started a social work forum for creatives. One of their projects was Paper Recycling and they wanted a simple comic explaining the benefits of recycling paper. The script was already written and they couldn&#8217;t find a cartoonist [...]]]></description>
		<wfw:commentRss>http://www.umeshp.com/2010/03/creating-a-web-comic-using-only-the-drawing-tools-in-microsoft-powerpoint-cartooning-paper-recycling/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Researching and writing a brochure/booklet</title>
		<link>http://www.umeshp.com/2010/02/how-to-research-and-write-a-brochurebooklet/</link>
		<comments>http://www.umeshp.com/2010/02/how-to-research-and-write-a-brochurebooklet/#comments</comments>
		<pubDate>Mon, 22 Feb 2010 07:20:20 +0000</pubDate>
		<dc:creator>umeshp</dc:creator>
				<category><![CDATA[1996]]></category>
		<category><![CDATA[Brochures]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[brochure]]></category>
		<category><![CDATA[golden jubilee]]></category>
		<category><![CDATA[goldwire]]></category>
		<category><![CDATA[mrf]]></category>

		<guid isPermaLink="false">http://www.umeshp.com/?p=59</guid>
		<description><![CDATA[
			
				
			
		

BACKGROUND: In 1996, MRF celebrated its Golden Jubilee (50th year). They needed a booklet / brochure to be distributed to their shareholders and partners and corporate customers showcasing the achievements of their 50 year journey. We, being their lead BTL agency were keen to win this prestigious project and the Copy Head was asked to [...]]]></description>
		<wfw:commentRss>http://www.umeshp.com/2010/02/how-to-research-and-write-a-brochurebooklet/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Poster for World Peace concert in Dubai &#8211; 1</title>
		<link>http://www.umeshp.com/2007/06/poster-for-world-peace-concert-in-dubai-1/</link>
		<comments>http://www.umeshp.com/2007/06/poster-for-world-peace-concert-in-dubai-1/#comments</comments>
		<pubDate>Sun, 24 Jun 2007 10:31:00 +0000</pubDate>
		<dc:creator>umeshp</dc:creator>
				<category><![CDATA[2003]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[illustrations]]></category>
		<category><![CDATA[posters]]></category>

		<guid isPermaLink="false">http://www.umeshp.com/?p=10</guid>
		<description><![CDATA[
			
				
			
		
BACKGROUND: In 2003, between January to October, I worked with Glenn Perry in creating posters, ads and press releases for his concerts in Dubai. Though I&#8217;m only an amateur designer, I suited Glenn&#8217;s purpose well. Reproduced here is the first of the posters that I had designed.CLIENT: Dubai Music  School &#8211; Glenn PerryPRODUCT / [...]]]></description>
		<wfw:commentRss>http://www.umeshp.com/2007/06/poster-for-world-peace-concert-in-dubai-1/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>[Print Campaign] Synergy Financial &#8211; My first print campaign</title>
		<link>http://www.umeshp.com/2007/05/print-campaign-synergy-financial-my-first-print-campaign/</link>
		<comments>http://www.umeshp.com/2007/05/print-campaign-synergy-financial-my-first-print-campaign/#comments</comments>
		<pubDate>Tue, 01 May 2007 10:42:00 +0000</pubDate>
		<dc:creator>umeshp</dc:creator>
				<category><![CDATA[1997]]></category>
		<category><![CDATA[print ads]]></category>
		<category><![CDATA[print campaign]]></category>

		<guid isPermaLink="false">http://www.umeshp.com/?p=9</guid>
		<description><![CDATA[
			
				
			
		


CLIENT: Synergy Financial, Chennai, IndiaPRODUCT / SERVICE: Financial products and servicesBRIEF: To communicate that Synergy Financial is a Trustworthy, Reliable and Secure  financial company because  of:a) 40,000 depositorsb) Rs. 60 crore depositor  basec) Investments in Hire Purchase 
MEDIA: 50 x 2 Paper AdsYEAR: 1997AGENCY: Goldwire Communications, ChennaiYEAR: 1997ART: ShajiCOPY &#038; IDEA: Umesh [...]]]></description>
		<wfw:commentRss>http://www.umeshp.com/2007/05/print-campaign-synergy-financial-my-first-print-campaign/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Illustration &#8211; The Ideator &#8211; 2002</title>
		<link>http://www.umeshp.com/2007/04/illustration-the-ideator-2002/</link>
		<comments>http://www.umeshp.com/2007/04/illustration-the-ideator-2002/#comments</comments>
		<pubDate>Tue, 24 Apr 2007 05:15:00 +0000</pubDate>
		<dc:creator>umeshp</dc:creator>
				<category><![CDATA[2002]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[illustrations]]></category>

		<guid isPermaLink="false">http://www.umeshp.com/?p=8</guid>
		<description><![CDATA[
			
				
			
		

Created this in Adobe Illustrator 9. The idea for this sprang up in 1997 in the meeting room of my ad agency in Chennai where a boring meeting had me creating paper toys. I crafted it into the present form finally in 2002.

Thiswork is licensed under aCreative Commons Attribution-Noncommercial-No Derivative Works 2.5 India License.
]]></description>
		<wfw:commentRss>http://www.umeshp.com/2007/04/illustration-the-ideator-2002/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Design &#8211; Greeting Card for Pongal &#8211; 2004</title>
		<link>http://www.umeshp.com/2007/04/design-greeting-card-for-pongal-2004/</link>
		<comments>http://www.umeshp.com/2007/04/design-greeting-card-for-pongal-2004/#comments</comments>
		<pubDate>Sun, 22 Apr 2007 10:18:00 +0000</pubDate>
		<dc:creator>umeshp</dc:creator>
				<category><![CDATA[2004]]></category>
		<category><![CDATA[graphic design]]></category>

		<guid isPermaLink="false">http://www.umeshp.com/?p=7</guid>
		<description><![CDATA[
			
				
			
		
Here&#8217;s a quick simple greeting card that I had skectched for Pongal (a famous spring festival unique to the south Indian state of Tamil Nadu) in Adobe Illustrator CS.
]]></description>
		<wfw:commentRss>http://www.umeshp.com/2007/04/design-greeting-card-for-pongal-2004/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Photos &#8211; Advertising Photography course &#8211; Final Year Project</title>
		<link>http://www.umeshp.com/2007/04/photos-advertising-photography-course-final-year-project/</link>
		<comments>http://www.umeshp.com/2007/04/photos-advertising-photography-course-final-year-project/#comments</comments>
		<pubDate>Sun, 22 Apr 2007 09:32:00 +0000</pubDate>
		<dc:creator>umeshp</dc:creator>
				<category><![CDATA[1995]]></category>
		<category><![CDATA[photography]]></category>

		<guid isPermaLink="false">http://www.umeshp.com/?p=6</guid>
		<description><![CDATA[
			
				
			
		

In 1995, the Visual Communication department at Loyola College, Chennai offered Copywriting &#038; Advertising Photography as a final year major. Being a part of this batch, we were required to hire a studio with professional equipment to shoot food products, automobiles, garments etc. for the final project.
Me and my friend Vijay adopted a more creative [...]]]></description>
		<wfw:commentRss>http://www.umeshp.com/2007/04/photos-advertising-photography-course-final-year-project/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Collage on Corporate Creativity &#8211; 1995</title>
		<link>http://www.umeshp.com/2007/04/collage-on-corporate-creativity-1995/</link>
		<comments>http://www.umeshp.com/2007/04/collage-on-corporate-creativity-1995/#comments</comments>
		<pubDate>Sun, 22 Apr 2007 08:10:00 +0000</pubDate>
		<dc:creator>umeshp</dc:creator>
				<category><![CDATA[1995]]></category>
		<category><![CDATA[collage]]></category>

		<guid isPermaLink="false">http://www.umeshp.com/?p=5</guid>
		<description><![CDATA[
			
				
			
		
An inspirational booklet on the topic of corporate creativity (a precursor to the powerpoint presentations that are circulated through emails) that I created from various newspaper and magazines advertisement clippings:





]]></description>
		<wfw:commentRss>http://www.umeshp.com/2007/04/collage-on-corporate-creativity-1995/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Strawberry Stripes Sale &#8211; My 2nd published ad</title>
		<link>http://www.umeshp.com/2007/04/strawberry-stripes-sale-my-2nd-published-ad/</link>
		<comments>http://www.umeshp.com/2007/04/strawberry-stripes-sale-my-2nd-published-ad/#comments</comments>
		<pubDate>Sun, 22 Apr 2007 07:48:00 +0000</pubDate>
		<dc:creator>umeshp</dc:creator>
				<category><![CDATA[1994-1995]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[print ads]]></category>

		<guid isPermaLink="false">http://www.umeshp.com/?p=4</guid>
		<description><![CDATA[
			
				
			
		

AD SCAN:


CLIENT: Strawberry Stripes, Chennai, India 
PRODUCT / SERVICE: Kids Nightwear
BRIEF: To communicate that the popular Strawberry  Stripes Kids Nightwear Sale is back again ! 
MEDIA:  Print- Newspaper (The Hindu) 10 x 3 
YEAR: 1994-1995
AGENCY: Purple Patch &#8211; Minoo Jha, Chennai, India
BACKGROUND: 
Comments : My first  advertisement to be released of which [...]]]></description>
		<wfw:commentRss>http://www.umeshp.com/2007/04/strawberry-stripes-sale-my-2nd-published-ad/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Ideating and writing copy for a full page print advertisement  &#8211; Hill Country Resorts &#8211; My 1st published print ad</title>
		<link>http://www.umeshp.com/2007/04/hill-country-resorts-my-1st-published-print-ad/</link>
		<comments>http://www.umeshp.com/2007/04/hill-country-resorts-my-1st-published-print-ad/#comments</comments>
		<pubDate>Sun, 22 Apr 2007 03:17:00 +0000</pubDate>
		<dc:creator>umeshp</dc:creator>
				<category><![CDATA[1994-1995]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[print ads]]></category>
		<category><![CDATA[bodycopy]]></category>
		<category><![CDATA[full page print advertisement]]></category>
		<category><![CDATA[headline]]></category>
		<category><![CDATA[newspaper]]></category>

		<guid isPermaLink="false">http://www.umeshp.com/?p=3</guid>
		<description><![CDATA[
			
				
			
		
CLIENT: Hill Country Resorts
PRODUCT / SERVICE: Time Share Resorts at Kodaikanal, India
BRIEF:  To communicate that Hill Country is the only resort company to open its Time Share resort on time.
MEDIA: Print advertisement, Full page
YEAR: 1994-1995
AGENCY: Purple Patch, Minoo Jha
BACKGROUND: My very first published advertisement that I wrote copy for was a full page one [...]]]></description>
		<wfw:commentRss>http://www.umeshp.com/2007/04/hill-country-resorts-my-1st-published-print-ad/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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