About Me
I'm not a major league, award-winning copywriter.
But the few years I had spent practicing the craft in a medium-sized, independent btl agency, some of my work had been approved by clients and had appeared in print.
The work I showcase here are not cutting-edge but they afforded clients (in their understanding) solutions that worked for them. So I guess that provides me with some experience that I can share about a craft that I enjoyed practicing.-
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UmeshP.com by Umesh Ponnusamy is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License.
Based on a work at www.umeshp.com.
Permissions beyond the scope of this license may be available at http://www.umeshp.com.
Category Archives: 1994-1995
Hill Country Resorts – My 1st published print ad
CLIENT: Hill Country Resorts
PRODUCT / SERVICE: Time Share Resorts at KodaikanalBRIEF: To communicate that Hill Country is the only resort company to open its Time Share resort on time.
MEDIA: Print advertisement, Full page
YEAR: 1994-1995
AGENCY: Purple Patch, Minoo JhaBACKGROUND:My very first published advertisement that I wrote copy for was a full page one published in Dubai. [...]
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Strawberry Stripes Sale – My 2nd published ad