Category Archives: 1995

Photos – Advertising Photography course – Final Year Project

By umeshp | Published: April 22, 2007

In 1995, the Visual Communication department at Loyola College, Chennai offered Copywriting & Advertising Photography as a final year major. Being a part of this batch, we were required to hire a studio with professional equipment to shoot food products, automobiles, garments etc. for the final project. Me and my friend Vijay adopted a more creative [...]

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Collage on Corporate Creativity – 1995

By umeshp | Published: April 22, 2007

An inspirational booklet on the topic of corporate creativity (a precursor to the powerpoint presentations that are circulated through emails) that I created from various newspaper and magazines advertisement clippings:

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About Me

I'm not a major league, award-winning copywriter.
But the few years I had spent practicing the craft in a medium-sized, independent btl agency, some of my work had been approved by clients and had appeared in print.
The work I showcase here are not cutting-edge but they afforded clients (in their understanding) solutions that worked for them. So I guess that provides me with some experience that I can share about a craft that I enjoyed practicing.
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