Category Archives: copywriting

Researching and writing a brochure/booklet

By umeshp | Published: February 22, 2010
BACKGROUND: In 1996, MRF celebrated its Golden Jubilee (50th year). They needed a booklet / brochure to be distributed to their shareholders and partners and corporate customers showcasing the achievements of their 50 year journey. We, being their lead BTL agency were keen to win this prestigious project and the Copy Head was asked to [...]
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Strawberry Stripes Sale – My 2nd published ad

By umeshp | Published: April 22, 2007
AD SCAN: CLIENT: Strawberry Stripes, Chennai, India PRODUCT / SERVICE: Kids Nightwear BRIEF: To communicate that the popular Strawberry Stripes Kids Nightwear Sale is back again ! MEDIA: Print- Newspaper (The Hindu) 10 x 3 YEAR: 1994-1995 AGENCY: Purple Patch – Minoo Jha, Chennai, India BACKGROUND: Comments : My first advertisement to be released of which [...]
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Ideating and writing copy for a full page print advertisement – Hill Country Resorts – My 1st published print ad

By umeshp | Published: April 22, 2007
CLIENT: Hill Country Resorts PRODUCT / SERVICE: Time Share Resorts at Kodaikanal, India BRIEF: To communicate that Hill Country is the only resort company to open its Time Share resort on time. MEDIA: Print advertisement, Full page YEAR: 1994-1995 AGENCY: Purple Patch, Minoo Jha BACKGROUND: My very first published advertisement that I wrote copy for was a full page one [...]
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