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	<title>UmeshP.com &#187; copywriting</title>
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	<link>http://www.umeshp.com</link>
	<description>My experiences in Copywriting, Graphic Design, Cartooning, Content Blog Creation, Photography, Songwriting</description>
	<lastBuildDate>Thu, 11 Mar 2010 08:19:06 +0000</lastBuildDate>
	
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		<title>Researching and writing a brochure/booklet</title>
		<link>http://www.umeshp.com/2010/02/how-to-research-and-write-a-brochurebooklet/</link>
		<comments>http://www.umeshp.com/2010/02/how-to-research-and-write-a-brochurebooklet/#comments</comments>
		<pubDate>Mon, 22 Feb 2010 07:20:20 +0000</pubDate>
		<dc:creator>umeshp</dc:creator>
				<category><![CDATA[1996]]></category>
		<category><![CDATA[Brochures]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[brochure]]></category>
		<category><![CDATA[golden jubilee]]></category>
		<category><![CDATA[goldwire]]></category>
		<category><![CDATA[mrf]]></category>

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		<description><![CDATA[
			
				
			
		

BACKGROUND: In 1996, MRF celebrated its Golden Jubilee (50th year). They needed a booklet / brochure to be distributed to their shareholders and partners and corporate customers showcasing the achievements of their 50 year journey. We, being their lead BTL agency were keen to win this prestigious project and the Copy Head was asked to [...]]]></description>
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		<title>Strawberry Stripes Sale &#8211; My 2nd published ad</title>
		<link>http://www.umeshp.com/2007/04/strawberry-stripes-sale-my-2nd-published-ad/</link>
		<comments>http://www.umeshp.com/2007/04/strawberry-stripes-sale-my-2nd-published-ad/#comments</comments>
		<pubDate>Sun, 22 Apr 2007 07:48:00 +0000</pubDate>
		<dc:creator>umeshp</dc:creator>
				<category><![CDATA[1994-1995]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[print ads]]></category>

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		<description><![CDATA[
			
				
			
		

AD SCAN:


CLIENT: Strawberry Stripes, Chennai, India 
PRODUCT / SERVICE: Kids Nightwear
BRIEF: To communicate that the popular Strawberry  Stripes Kids Nightwear Sale is back again ! 
MEDIA:  Print- Newspaper (The Hindu) 10 x 3 
YEAR: 1994-1995
AGENCY: Purple Patch &#8211; Minoo Jha, Chennai, India
BACKGROUND: 
Comments : My first  advertisement to be released of which [...]]]></description>
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		<title>Ideating and writing copy for a full page print advertisement  &#8211; Hill Country Resorts &#8211; My 1st published print ad</title>
		<link>http://www.umeshp.com/2007/04/hill-country-resorts-my-1st-published-print-ad/</link>
		<comments>http://www.umeshp.com/2007/04/hill-country-resorts-my-1st-published-print-ad/#comments</comments>
		<pubDate>Sun, 22 Apr 2007 03:17:00 +0000</pubDate>
		<dc:creator>umeshp</dc:creator>
				<category><![CDATA[1994-1995]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[print ads]]></category>
		<category><![CDATA[bodycopy]]></category>
		<category><![CDATA[full page print advertisement]]></category>
		<category><![CDATA[headline]]></category>
		<category><![CDATA[newspaper]]></category>

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		<description><![CDATA[
			
				
			
		
CLIENT: Hill Country Resorts
PRODUCT / SERVICE: Time Share Resorts at Kodaikanal, India
BRIEF:  To communicate that Hill Country is the only resort company to open its Time Share resort on time.
MEDIA: Print advertisement, Full page
YEAR: 1994-1995
AGENCY: Purple Patch, Minoo Jha
BACKGROUND: My very first published advertisement that I wrote copy for was a full page one [...]]]></description>
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