Category Archives: print ads

[Print Campaign] Synergy Financial – My first print campaign

By umeshp | Published: May 1, 2007
CLIENT: Synergy Financial, Chennai, IndiaPRODUCT / SERVICE: Financial products and servicesBRIEF: To communicate that Synergy Financial is a Trustworthy, Reliable and Secure financial company because of:a) 40,000 depositorsb) Rs. 60 crore depositor basec) Investments in Hire Purchase MEDIA: 50 x 2 Paper AdsYEAR: 1997AGENCY: Goldwire Communications, ChennaiYEAR: 1997ART: ShajiCOPY & IDEA: Umesh [...]
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Strawberry Stripes Sale – My 2nd published ad

By umeshp | Published: April 22, 2007
AD SCAN: CLIENT: Strawberry Stripes, Chennai, India PRODUCT / SERVICE: Kids Nightwear BRIEF: To communicate that the popular Strawberry Stripes Kids Nightwear Sale is back again ! MEDIA: Print- Newspaper (The Hindu) 10 x 3 YEAR: 1994-1995 AGENCY: Purple Patch – Minoo Jha, Chennai, India BACKGROUND: Comments : My first advertisement to be released of which [...]
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Ideating and writing copy for a full page print advertisement – Hill Country Resorts – My 1st published print ad

By umeshp | Published: April 22, 2007
CLIENT: Hill Country Resorts PRODUCT / SERVICE: Time Share Resorts at Kodaikanal, India BRIEF: To communicate that Hill Country is the only resort company to open its Time Share resort on time. MEDIA: Print advertisement, Full page YEAR: 1994-1995 AGENCY: Purple Patch, Minoo Jha BACKGROUND: My very first published advertisement that I wrote copy for was a full page one [...]
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