Category Archives: print campaign

[Print Campaign] Synergy Financial – My first print campaign

By umeshp | Published: May 1, 2007

CLIENT: Synergy Financial, Chennai, IndiaPRODUCT / SERVICE: Financial products and servicesBRIEF: To communicate that Synergy Financial is a Trustworthy, Reliable and Secure financial company because of:a) 40,000 depositorsb) Rs. 60 crore depositor basec) Investments in Hire Purchase MEDIA: 50 x 2 Paper AdsYEAR: 1997AGENCY: Goldwire Communications, ChennaiYEAR: 1997ART: ShajiCOPY & IDEA: Umesh Ponnusamy INSPIRATION: When [...]

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About Me

I'm not a major league, award-winning copywriter.
But the few years I had spent practicing the craft in a medium-sized, independent btl agency, some of my work had been approved by clients and had appeared in print.
The work I showcase here are not cutting-edge but they afforded clients (in their understanding) solutions that worked for them. So I guess that provides me with some experience that I can share about a craft that I enjoyed practicing.
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