Tag Archives: bodycopy

Ideating and writing copy for a full page print advertisement – Hill Country Resorts – My 1st published print ad

By umeshp | Published: April 22, 2007

CLIENT: Hill Country Resorts PRODUCT / SERVICE: Time Share Resorts at Kodaikanal, India BRIEF: To communicate that Hill Country is the only resort company to open its Time Share resort on time. MEDIA: Print advertisement, Full page YEAR: 1994-1995 AGENCY: Purple Patch, Minoo Jha BACKGROUND: My very first published advertisement that I wrote copy for [...]

Posted in 1994-1995, copywriting, print ads | Also tagged copywriting, full page print advertisement, headline, newspaper | Leave a comment

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About Me

I'm not a major league, award-winning copywriter.
But the few years I had spent practicing the craft in a medium-sized, independent btl agency, some of my work had been approved by clients and had appeared in print.
The work I showcase here are not cutting-edge but they afforded clients (in their understanding) solutions that worked for them. So I guess that provides me with some experience that I can share about a craft that I enjoyed practicing.
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UmeshP.com by Umesh Ponnusamy is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License.
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