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	<title>UmeshP.com &#187; copywriting</title>
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	<link>http://www.umeshp.com</link>
	<description>My experiences in Copywriting, Graphic Design, Cartooning, Content Blog Creation, Photography, Songwriting</description>
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		<title>Researching and writing a brochure/booklet</title>
		<link>http://www.umeshp.com/2010/02/how-to-research-and-write-a-brochurebooklet/</link>
		<comments>http://www.umeshp.com/2010/02/how-to-research-and-write-a-brochurebooklet/#comments</comments>
		<pubDate>Mon, 22 Feb 2010 07:20:20 +0000</pubDate>
		<dc:creator>umeshp</dc:creator>
				<category><![CDATA[1996]]></category>
		<category><![CDATA[Brochures]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[brochure]]></category>
		<category><![CDATA[golden jubilee]]></category>
		<category><![CDATA[goldwire]]></category>
		<category><![CDATA[mrf]]></category>

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		<description><![CDATA[BACKGROUND: In 1996, MRF celebrated its Golden Jubilee (50th year). They needed a booklet / brochure to be distributed to their shareholders and partners and corporate customers showcasing the achievements of their 50 year journey. We, being their lead BTL agency were keen to win this prestigious project and the Copy Head was asked to [...]]]></description>
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		<title>Ideating and writing copy for a full page print advertisement  &#8211; Hill Country Resorts &#8211; My 1st published print ad</title>
		<link>http://www.umeshp.com/2007/04/hill-country-resorts-my-1st-published-print-ad/</link>
		<comments>http://www.umeshp.com/2007/04/hill-country-resorts-my-1st-published-print-ad/#comments</comments>
		<pubDate>Sun, 22 Apr 2007 03:17:00 +0000</pubDate>
		<dc:creator>umeshp</dc:creator>
				<category><![CDATA[1994-1995]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[print ads]]></category>
		<category><![CDATA[bodycopy]]></category>
		<category><![CDATA[full page print advertisement]]></category>
		<category><![CDATA[headline]]></category>
		<category><![CDATA[newspaper]]></category>

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		<description><![CDATA[CLIENT: Hill Country Resorts PRODUCT / SERVICE: Time Share Resorts at Kodaikanal, India BRIEF: To communicate that Hill Country is the only resort company to open its Time Share resort on time. MEDIA: Print advertisement, Full page YEAR: 1994-1995 AGENCY: Purple Patch, Minoo Jha BACKGROUND: My very first published advertisement that I wrote copy for [...]]]></description>
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