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	<title>UmeshP.com &#187; goldwire</title>
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	<description>My experiences in Copywriting, Graphic Design, Cartooning, Content Blog Creation, Photography, Songwriting</description>
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		<title>Researching and writing a brochure/booklet</title>
		<link>http://www.umeshp.com/2010/02/how-to-research-and-write-a-brochurebooklet/</link>
		<comments>http://www.umeshp.com/2010/02/how-to-research-and-write-a-brochurebooklet/#comments</comments>
		<pubDate>Mon, 22 Feb 2010 07:20:20 +0000</pubDate>
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				<category><![CDATA[1996]]></category>
		<category><![CDATA[Brochures]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[brochure]]></category>
		<category><![CDATA[golden jubilee]]></category>
		<category><![CDATA[goldwire]]></category>
		<category><![CDATA[mrf]]></category>

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BACKGROUND: In 1996, MRF celebrated its Golden Jubilee (50th year). They needed a booklet / brochure to be distributed to their shareholders and partners and corporate customers showcasing the achievements of their 50 year journey. We, being their lead BTL agency were keen to win this prestigious project and the Copy Head was asked to [...]]]></description>
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