In 2003, just when I had got married and was on holiday, my brother – an advertising art director was freelancing for Zeal Personality Development Ltd. in Chennai. They needed a print brochure for their corporate training services. He was going to art direct and produce it but needed copy written for it. I volunteered.
During that period, the newspapers’ business section had some news daily about international companies opening their base in India. I put 2 and 2 together and came up with a rationale and theme for the brochure.
“Is your human resource geared to grab a share of the global business coming to India?”
The visual was just cuttings of these articles from the newspaper. The rest of the brochure wrote itself.