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[Content Design & UX] Creating Information Architecture Maps for UAE’s major telecom Etisalat

I love organizing information. This found a natural expression when in 1997 when I was in Chennai working in Goldwire Communications. Their newly created web division (heydays of the Internet) was working on website projects and I was asked to structure a site and write copy for the pages. 

I spontaneously drew a map of all the pages and their interlinking. A senior copywriter even laughed it off saying I was “drawing boxes”. But I found the programmers passing the map around and using it. I had discovered information architecture maps or maybe site maps at a very basic level.

After joining a telecom company, I tried to map out their existing consumer facing site and whatever projects I got to work on:

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