Copy: Umesh Ponnusamy
Art Director: Malesh Ponnusamy
Agency: Twisted Marketing Dubai
Below is the complete copy that I wrote:
COVER PAGE
| Logo | Aster@Home |
| Headline Option 1 | Home made sweeter with Aster@Home! |
| Headline Option 2 | Aster@Home sweet Home! |
| Subhead | Get Aster’s world-class doctors and health professionals to come home and serve you and your loved ones! Book an appointment, call 800 700 600 or visit www.AsterAtHome.ae |
| How to book an Aster@Home service: 01. Make a call or send a WhatsApp to our toll free number 800 700 600 and one of our call center agents will assist you. 02. Share your location and book an appointment for the service as per your convenience. 03. Our healthcare professional will visit your home/ hotel/office within 45 minutes or on your chosen date and time. Care is just an Aster away |
FIRST PAGE
| Headline | Time is of the essence in health care. |
| Subhead | Speedy 24/7 healthcare services. At your convenience and comfort of your home. |
| Bodycopy | Aster@Home Services is a special home-care medical service for all your urgent and non-emergency care needs. You can have an Aster doctor or nurse at your disposal within 45 minutes of your call, saving you the hassle of booking appointments, being stuck in traffic jams and queues while visiting clinics and hospitals. Just call or WhatsApp our toll free number – 800 700 600 or fill the short form on our website www.AsterAtHome.ae to book an appointment. You can avail a wide range of home medical services from expert medical personnel like doctors, nurses, physiotherapists including services like PCR Tests, Lab sampling, Vaccinations etc. Why Aster@Home Wide Coverage Prompt and personalized home care services in Dubai & Sharjah regions (Abu Dhabi and Ras Al Khaimah coming soon). Quickest Response Expert Doctor/ Nurse at your doorstep within 45 minutes Experienced Skilled Professionals DHA licensed & skilled team of doctors, nurses & physiotherapists at your disposal Extensive Care SupportEmergency home care support from the wide network of Aster Hospitals & Clinics Services Available 24*7 Call us anytime and we will be there to serve you at the comfort of your home/hotel/office. How to book an Aster@Home service: 01 Make a call or send a WhatsApp to our toll free number 800 700 600 and one of our call center agents will assist you. 02 Share your location and book an appointment for the service as per your convenience. 03 Our healthcare professional will visit your home/ hotel/office within 45 minutes or on your chosen date and time. Care is just an Aster away |
SECOND PAGE
| Headline | Well-being – the goal of all human activity. |
| Subhead | Get the largest range of non-emergency home care services for your well-being! |
| Bodycopy | Aster@Home brings a wide range of quality healthcare (Non-emergency care) at your doorstep – be it your Home, Hotel, or Office: Doctor On Call Nursing@Home Sample Collection@Home Physiotherapy@Home Senior Citizen Packages Health Check@Home RT PCR Test & Antibody Testing Home Vaccinations Services We Cover We cover any non-emergency care from Fever, Cold to Chronic Ailments like back pain, muscle pain, etc. We can treat your medical needs at the comfort of your home/hotel/office. Services We Don’t Cover We don’t cover Emergency Care like Cardiac Arrest, Stroke, Major Accidents, or life threatening injuries etc. How to book an Aster@Home service: 01 Make a call or send a WhatsApp to our toll free number 800 700 600 and one of our call center agents will assist you. 02 Share your location and book an appointment for the service as per your convenience. 03 Our healthcare professional will visit your home/ hotel/office within 45 minutes or on your chosen date and time. Care is just an Aster away |
THIRD PAGE
| Headline | Well-being – the goal of all human activity. |
| Subhead | Get the largest range of non-emergency home care services for your well-being! |
| Bodycopy | Here is a detailed list of the services you can get right at home: Doctor On Call Get an experienced Aster Doctor to visit you at the comfort of your home/hotel/office within 45 minutes. GP Consultation & Specialist Consultation Nursing@Home Compassionate nursing care by our trained and experienced team of DHA licensed nurses. General & Advanced Nursing Care 2 hours, 8 hours,12 hours, 24 hours, Daily, Weekly, Monthly • Home ICU Care • Injections & IV medications at Home • Antenatal & Post Natal Care • Nursing Procedures • Dressing, Wound Care Sample Collection@Home Get samples collected for your lab tests right at your doorstep. Physiotherapy@Home Get the best of care and treatment from our experienced and licensed Physiotherapists in the comfort of your home/hotel/office. • Orthopaedic and sports injuries • rehabilitation •• Back & Neck Pain Treatment •• Joint pain treatment •• Post-surgery recovery •• Elderly care Senior Citizen Packages Make use of our special health packages for those who have always cared for us. Female @ 1400 AED Male @ 1500 AED Health Check@Home Now get your health check done in the comfort of your home/hotel/office with our Basic, Advanced & Platinum packages. Basic @ 899 AED Advanced @ 1,999 AED Premium @ 2,999 AED RT PCR Test & Antibody Testing Need a Covid-19 test done? Don’t panic, just give us a call and we will be there at your home. RT PCR Test 6 to 8 hours reporting 2 to 16 hours reporting 24 hours reporting Home Vaccinations Get your adult and other seasonal vaccinations without stepping out of your home. Adult Vaccines – Flu vaccine, Chicken Pox, Hepatitis B, MMR. Seasonal vaccinations How to book an Aster@Home service: 01 Make a call or send a WhatsApp to our toll free number 800 700 600 and one of our call center agents will assist you. 02 Share your location and book an appointment for the service as per your convenience. 03 Our healthcare professional will visit your home/ hotel/office within 45 minutes or on your chosen date and time. Care is just an Aster away |
FOURTH PAGE
| Headline | Life is a Gift to be lived in Wellness! |
| Subhead | Get in touch for the Aster@Home gift of wellness right at your home! |
| Bodycopy | You can use any of the following insurance service providers for your Aster@Home services: Mednet NASMSH Intl Oman Ins AXS How to book an Aster@Home service: 01 Make a call or send a WhatsApp to our toll free number 800 700 600 and one of our call center agents will assist you. 02 Share your location and book an appointment for the service as per your convenience. 03 Our healthcare professional will visit your home/ hotel/office within 45 minutes or on your chosen date and time. Care is just an Aster away Scan to call (QR Code)(Call) or (WhatsApp) 800 700 600 Or fill the booking form at www.AsterAtHome.com We’ll treat you well Care is just an Aster away |
Wrote this brochure recently using H.I. (Human Intelligence) completely :).
I tested out ChatGPT and Notion and in spite of all my prompts, they couldn’t generate the headline (Aster@Home Sweet Home) which I got as a flash of insight (a separate blog post to follow on this).
For each of the main pages, I came up with following headlines:
- Time is of the Essence in Health-care
- Well-being – the Goal of all Human Activity
- Life is a Gift to be lived in Wellness
These headlines reflected Aster’s brand values of health, wellness. and care.
and evoked the importance of Health and well-being which Aster@Home enhanced with their services.
UPDATE: The brochure copy was approved and incorporated into the design (final brochure below).