While cutting my teeth as a copywriter in Purple Patch, a copy services firm serving advertising agencies in Chennai, I crafted headlines for print advertisements for various clients. A few of the ones that got approved are reproduced below:
Client : SI Construct
(This was my first headline that was approved for publication in Purple Patch.)Product / Service: ApartmentsBrief : To communicate that Bangalore is a prime place invest in and SI Constructions is the premium real estate agent there.Headline: There is more to India’s Garden City and Silicon Valley than flowers and computer chips.
Date: Dec-94Medium / Size: Print – Newspaper
Client: Hill Country ResortsProduct / Service: Resorts at KodaikanalBrief : To communicate that Hill Country is the only resort company to open its Time Share resort on time.Headline: If opening a Holiday Resort is like running the Olympic 100 m dash, we’d get the gold.
Date: Dec-94Medium / Size: Print – Newspaper / Full Page
Client: Salem Steel
Product / Service: Cold-Rolled SteelBrief: To communicate that Salem Steel has invested Rs. 630 million to give its customers better quality, lower prices and quicker delivery.
Headline: We invested Rs. 630 crores to make our customers experience a few ups and downs!
Date: 1995Medium / Size: Print
Client: Strawberry Stripes
Product / Service: Kids NightwearBrief: To communicate that the popular Strawberry Stripes Kids Nightwear Sale is back again.
Headline: Look Mommy ! It’s Strawberry Stripes Kids Nightwear Sale. Again!
Date: Mar-95Medium / Size: Print- Newspaper (The Hindu)/
Client : VGP
Product / Service: Teak and Shrimp farmsBrief: To communicate that VGP Teak has moved its office in Mumbai.Headline: There are teak trees and shrimps sprouting out of …….Andheri.
Date: Mar-95Medium / Size: Print – Newspaper Mumbai.
Client: Ray Impex Trading
Product / Service: Video Door PhoneBrief : To communicate the features of the Video Door Phone and its security aspect.
Headline:
OPTION I
Ever heard of a “two-piece” that ensures security?
OPTION II
To keep unwanted visitors, irritating salesmen or nosy neighbours out…
Date 1995Medium / Size: Print – Newspaper (The Hindu) /
Client: MRF Tyres
Product / Service: Rally
Brief : To communicate that MRF has won all the rallies of the year in both the Modified cars and Unmodified cars section driving the competition into the ground.
Headline:
We race modified car
We win all rallies
Competition goes crazy
We race unmodified car
We still win all Rallies
Competition goes berserk
Date Sep-95Medium / Size: Print – Newspaper (The Hindu) /