Print/Social Media Ads – Mobile Banking App – Confidential UAE Bank

Creative Direction / Copy: Umesh Ponnusamy

Agency: David & William Advertising Dubai

These ideas were presented to a UAE bank client and were appreciated. The bank wanted to see some exciting work away from their very “corporatish” ads.

The brief was to communicate the comfort and convenience offered by the Bank’s mobile app.

I used Leonardo.ai (Alchemy) to generate images of people having fun on a zip line or scuba diving or tandem jumping – popular leisure activities in the UAE. The idea was to convey the emotion of freedom through the visuals and imply that the banking mobile app freed up one’s time to do more of the things they love.

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