When trying to write the standard radio commercials, was trying to think out of the box and used David Ogilvy’s showmanship approach to come up with the below version:
VOICE OVER
As Jack climbed up the huge beanstalk to the castle in the sky. Weight-lifted the heavy Golden Hen. Chased by the big giant and Jack sprinted and rushed down the beanstalk. He cut the mighty beanstalk with a heavy axe and it came crashing down and Jack found that all this exercise had made him lose 10 pounds!
ANNOUNCER
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