Creative Direction / Copy: Umesh Ponnusamy.
Images generated with Microsoft Copilot and layout created on Microsoft Designer.
Agency: David & William Advertising Dubai
Click on images to enlarge
Received a pitch brief for Canon’s North Africa Service Centers. The brief wanted to communicate that Canon’s North Africa Service Centers provided world-class service for Canon cameras, printers, scanners etc.
I imagined an “out-of-the-world” service experience and hence space, underwater expeditions and NASA rocket hangars where utmost care and attention-to-detail has to be given.
Microsoft Copilot Designer (bing.com/create) gave astounding results to the prompts I entered: