[UX] Examples of online down selling

Here is how two online companies – LinkedIn.com (needs no introduction) and DealFuel.com (an online shop for web designers and digital marketers to get great deals on tools and courses), apply the following down sell offers when their customers unsubscribe:

LinkedIn down sell offer:


DealFuel.com down sell offer:


Both of them give a 50% off on the subscription fee for a period or forever which could entice customers to stay back.