[COPYWRITING] Crafting creative headlines from marketing briefs for print

While cutting my teeth as a copywriter in Purple Patch, a copy services  firm serving advertising agencies in Chennai, I crafted headlines for print advertisements for various clients. A few of the ones that got approved are reproduced below:

Client : SI Construct                    
(This was my first headline that was approved for publication in Purple Patch.)  
 
Product / Service: Apartments 
 
Brief : To communicate that Bangalore is a prime place invest in and  SI Constructions is the premium real estate agent there. 
 
Headline: There is more to India’s Garden City and Silicon Valley than flowers and computer chips. 
 
Date: Dec-94
 
Medium / Size: Print – Newspaper 
 
 

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