While cutting my teeth as a copywriter in Purple Patch, a copy services firm serving advertising agencies in Chennai, I crafted headlines for print advertisements for various clients. A few of the ones that got approved are reproduced below:
Client : SI Construct
(This was my first headline that was approved for publication in Purple Patch.)
Product / Service: Apartments
Brief : To communicate that Bangalore is a prime place invest in and SI Constructions is the premium real estate agent there.
Headline: There is more to India’s Garden City and Silicon Valley than flowers and computer chips.
Date: Dec-94
Medium / Size: Print – Newspaper
Continue reading “[COPYWRITING] Crafting creative headlines from marketing briefs for print”