Was looking for a resource to learn about Microcopy – the words that guide user actions across digital apps and websites.
Kinneret Yifrah’s Google Ads popped up when I googled for “microcopy” – https://www.microcopybook.com/
It’s an excellent and detailed resource if you are looking to learn microcopy and seems to be the only comprehensive book available on the subject at the moment.
Numerous examples with screenshots…am loving it and devouring it…will post a detailed review once I finish.
I’m starting a new series of blog posts with snippets of info/knowledgeI find enlightening and inspiring.
Starting today with a snippet I found in James Altucher’s email updates:
The One Score That Can Improve Your Writing With A Single Click By: James Altucher(read on his site
WHAT I LEARNT TODAY #1
The F-K score.
The Flesch-Kincaid score determines what grade level you are writing. If your score is 10, you are writing at a 10th grade reading level. If your score is 12, you are writing at a 12th grade level. And so on.
The F-K score is calculated by words per sentence (lower is better), syllables per word (lower is better), and a few other factors.
Good sales writers aim for as low a level as possible. Anything greater than 8 is considered bad sales writing. People get fired over it.
The F-K score of “Old Man and the Sea” is 4. The year after that book was published, Hemingway won the Nobel Prize.
“Heart of Darkness” by Joseph Conrad,considered one of the best books ever, was written at a 6th grade level.
“Crime and Punishment” by Dostoevsky was written at a 7th grade level.