Copy: Umesh Ponnusamy
Creative Direction/Design: Malesh Ponnusamy
Agency: Twisted Marketing Dubai
Option 1
| PANEL 1 COPY | PANEL 2 COPY | PANEL 3 COPY |
| 9.5 million UAE population | 11 million Khaleej Times online readers | Proud to grow with the nation Khaleej Times |
Option 2
| PANEL 1 COPY | PANEL 2 COPY | PANEL 3 COPY | PANEL 4 COPY |
Nation on the move | 9.5 million 2018 UAE population | Now 11 million Khaleej Times online readers per month | Khaleej Times Proud to grow with the nation |
Option 3
| PANEL 1 COPY | PANEL 2 COPY | PANEL 3 COPY | PANEL 4 COPY |
Nation on the move | 11.6 million cubic feet of concrete used to build the Burj Khalifa | Now 11 million Khaleej Times online readers per month | Khaleej Times Proud to grow with the nation |
Source: https://www.burjkhalifa.ae/en/assets/FACT-SHEET.pdf
Option 4
| PANEL 1 COPY | PANEL 2 COPY | PANEL 3 COPY | PANEL 4 COPY |
Nation on the move | 12 million tourists a year in the UAE! | Now 11 million Khaleej Times online readers per month | Khaleej Times Proud to grow with the nation |
Source: https://www.uae-embassy.org/40-uae-facts-40-years
Option 5
| PANEL 1 COPY | PANEL 2 COPY | PANEL 3 COPY | PANEL 4 COPY |
Nation on the move | 11th rank UAE jumps ahead 10 places in World Bank’s ease of Doing Business 2019 report | Now 11 million Khaleej Times online readers per month | Khaleej Times Proud to grow with the nation |
Source: http://fcsa.gov.ae/en-us
Here are a few of the few options the designer had come up with:
| Option 1 | ||
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Option 2
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Notes:
In 2022, received a brief for ideating and writing the script for animated banners for the Khaleej Times website. The banners had to communicate that Khaleej Times online readers have hit 11 million users.
The Designer came up with the idea of comparing the nation’s growth numbers with Khaleej Times’ growth.
I did a bit of research to come up with UAE’s growth numbers that I incorporated into the script options below: