[IDEA/THOUGHT] What we can learn from the humble spring

Manifesto of the Spring

Spring of Life

The basic building block of life – DNA, is spring shaped. 
Thus the very nature and essence of life is being springy and positive.
Springs (springy people) are positive thinkers.

Spring of Knowledge

The coil inside a light-bulb is spring –shaped too. It gives light. Thus, Springs are naturally creative and Eternal Learners. They are an extension of “the kingdom of God is within you”. Their springy attitude makes them fast learners, quick adapters and intuitive thinkers. They share their learning and inspire people to achieve.

Spring a Surprise

Springs never fail to surprise. Having maximized their creative potential, they are able to manifest multi-facets of their intelligence. Their thinking is not closeted to a narrow path.

Spring Board to Success

Springs are flexible and adapt easily to pressure. The more pressure you apply, the more energy they gain and the more higher they shoot up. Whatever be the situation, they use it as a Spring Board to Success.

So the next time you feel weighed down by situations and circumstances or if you’re already in such a corner, remember the pressure on you is actually silently powering you up for a great leap forward. Just stay positive and breathe!

Spring Cleaning

Springs are constantly spring-cleaning their minds and hearts of all negativity.

Spring Action

Springs are the Here and Now kind. They are not lost in the past nor dreaming about the future. Their conscious awareness of the present helps them spring into action, seizing opportunities that come their way

Walk with a Spring in your Step

Springs are full of positivism, enthusiasm and have a natural zest for Life.
You’ll find them walking around with a spring in their step.

Be the Spring in Someone’s Life

Spring is the season of joyful sunshine, flowers and happiness. Such positive vibes spring out from shiny (should we say ‘springy’ :-), happy people?—?the Springs. Their enthusiasm for Life is infectious and they inspire people to bring out the same.

You are a Natural Born Spring.
Your very physical fibre of creation (DNA) is a Spring.


Written on a sudden inspiration in 1998–1999.
Drawing of the Spring Man done using the drawing tools and shapes in Microsoft Word.

[THOUGHT] The Human Experience – Scenes from the Metro

Every weekday morning, walking to catch the metro to office, inside the long Metro station corridor I pass by people hurrying on.

But certain scenes stand out.

A kindergarten toddler, hardly 5 years old, in her school uniform frock, wearing a backpack, holding onto her father’s hand toddling along trying to keep pace with his longer strides. I could hear her asking him in Hindi, “Daddy, when will we go to the beach again?”.

I don’t know about you but this broke my heart. The picture of that little girl running trying to keep pace with her dad who was obviously in a hurry to reach her to school and then get to work, and that little girl’s thoughts were elsewhere, she wanted to be free, at the beach. Maybe the beach would have made a better institution of learning than the walled ones we go to.
This gives me an idea, a moving school where classes happen in natural environments like parks, zoos, beaches, gardens. What schools were like in a previous age, before we lost ourselves wrapped in this complex sophistication of our modern age.

The other scene that plays out regularly. The same long metro station corridor. Same morning time going to work. People passing me by, I pass by people and these two pass by me. A man in his thirties, probably an elder brother, dragging along a boy with special needs, maybe in his teens, wearing a backpack, uncomfortably trying to keep pace, not looking too happy. Probably getting dropped at a daycare. The same rush. The world is turning non-stop and we have to keep running to stay in the same place.

This third scene, a more recent one. Same morning time. A middle-aged middle-eastern woman in a black abaya with her head covered, pushing with one hand a wheel-chair carrying a 12-year old differently-abled kid and with the other hand pulling a trolley-schoolbag. The kid is in uniform and asleep. The lady pulls along with a grim determination and will.

One day, when barely managing to get a place at the entrance in the crowded carriage, found myself face to face with a father standing with a pram (baby-stroller) in which a 8 month old baby was sitting and looking up in wonder at all the faces crowded around and looking down at it. My hand holding my mobile phone and bag was at its reach. It tried tugging at my mobile and the father tried to distract it with his mobile. Early morning at the metro, I have seen parents carrying babies and toddlers, some half asleep to affordable day cares in my area.

And today, a heart-warming one, in the long metro corridor leading to the ticket booth and turnstiles. A middle-aged couple, both obviously going to work, but walking at a more leisurely pace. The man, was carrying his kindergarten kid in school uniform on his shoulders – a joy ride for the kid.

Somewhere at the back of my mind, Paul Young’s version of “Love of the Common People” plays. The human experience, love it or hate it but you can’t escape it.

[THOUGHTS] ux to hx (human experience)

Starting out as a copywriter in the late 90s after learning the craft from seasoned writers, absorbing brand positioning concepts from Jack Trout and Al Ries, copy and idea crafting concepts from the writings of Ogilvy, Bernbach, Jim Aitchinson etc.  and other marketing frameworks from Philip Kotler, now in the second decade of the 21st century, you come face-to-face with IT and UX. 

Now your craft is a sub-set of a larger process – the user-experience process layered over the software development life cycle (SDLC). The process is more analytical than the spontaneous creativity of your previous avatar. How do you cross-over? Can your love for ideation and the writing craft fit into this very engineering-like process?

Somewhere you find it losing its humanness with all its talks of “users” and “personas” and “journeys” and “moods” – concepts which you had sub-consciously used for crafting communication pieces in the previous era. The whole ecosystem of this industry feeds on this jargon and runs like a machine. Copywriters or for that matter anybody with a bit of interest can learn the processes and techniques as it is not rocket science exactly.  Is it possible to achieve the same goal without depending on UX processes? Maybe not advisable. But UX teams can recognise the importance a copywriter can bring to the design process, instead of someone who just fills in the words.

Copywriters can be the top most layer after the UX Layer which in turn is layered over the SDLC. Each screen of the digital product being designed/developed can be given a metaphorical/allegorical makeover by ideators/copywriters (eg. The Digital Content Cafe). Telecom consumer service providers can package their plans, add-ons and value-added services using the metaphor of a McDonald combo meal – which majority of us easily grasp, even kids. But are we human enough to be child-like in our approach? Or enmeshed in our sophisticated complexities do we shrug off these creative approaches as primitive?

By the way, googling “hx human experience” throws up results fresh from 2017…so there seems to be a conscious movement towards hx happening.



[GRAPHIC DESIGN] Thought for the Day – Jeff Bezos’ awesome quote!

Came across this recent Jeff Bezos quote in this article.

It was a perfect candidate for a social media post, I used my DesignBold.com account to choose a template and create the image.

The quote vibed with me because of “beginner’s mind” and “long-term orientation” – something I always felt was a natural state one should be in.

[GRAPHIC DESIGN] Thought/Idea for the Day – Uber for Designers

The above graphic was created in DesignBold.com – online design app. 

Technology is changing the way graphic/visual designers could operate in the market. DesignBold and similar services provide numerous templates that one could customise for any medium – social/print/digital etc. This lowers content creation costs. 

My idea is of a Uber like app for Designers….local businesses and SMEs can use the app to locate designers nearby who will help them customise readymade templates in maximum 1 hour and get paid for that time.

This would make design more affordable for SMEs and designers can do more 1 hour jobs in a day and make up for the lower rates.