A friend, Achyuth Kesavan, wanted a brand name for a recording studio and a mascot/logo.
It struck me that his initials – A.K. were the starting letters of the word “acoustics”.
I suggested the name “AKoustics” to him and came up with the mascot of a night owl (he was a fan of A.R. Rahman who was famous for carrying out his production and composing works during nights only). The owl was formed by recording studio gear – midi keyboards, microphone, multi-track recorder etc. Designed it in Illustrator – all the elements of the owl were created from scratch.
Also came up with a tagline – “purity of sound redefined” – corporate cheesy I fear…but I think it was only an option and not sure if he used it.
One more version with the microphone base replaced with a tripod like base that looked more like the claws of an owl.
Took the opportunity to do some pro-bono work for the Dubai Music School’s events.
Used Adobe Ilustrator for these designs:
1. Sunshine Festival
Used a clipart of the sun and the microphone but created the illustrations of the headset and balloons. The illustrations at the bottom of the characters, found them in an old children’s book, scanned them and inserted them into the layout.
2. Friendship Concert
Created this in Illustrator. Used clipart for the electric guitar and viola (or is it a cello?) – a melding of genres to symbolize the Friendship Concert.
3. Music Fest Concert
Created in Illustrator. Manually drew the man and woman figurines, the microphone and globe were clipart but I added the colour and eyes to the globe for the smiley.
In 2003, between January to October, I worked with Glenn Perry in creating posters, ads and press releases for his concerts in Dubai. Though I’m only an amateur designer, I suited Glenn’s purpose well. Reproduced here is the first of the posters that I had designed.
Dubai Music School – Glenn Perry
PRODUCT / SERVICE
Concert – Music for World Peace
To create a flyer/poster for Music for World Peace concert that conveys the theme ‘Music for World Peace’ and which will be also adapted for a 10×2 print ad (Gulf News)
1. A4 sized colour Poster / flyer to be laser printed and distributed
2. Print Ad – Gulf News – Tabloid
COPY & IDEA
The time was around when the 2nd Gulf War was about to start. War drums were sounding. Glenn Perry had to do a Peace concert. In my discussions with Glenn, he mentioned ‘World Peace’ a lot. When I was trying to visualize a solution….I remembered the Smiley icon that was famous in the 60’s antiwar protests. I found the vector “World” icon.I added eyes to it and made Glenn’s slogan “make peace not war” as the smile!
Then I also remembered another Unity symbol of people holding hands. I created the man and woman icons in AI9 and had them circling the globe. So this illustration took care of the “World Peace” part of the communication. Now what about music?
I browsed through all the available vector clips in the AI9 library. I found the cool looking mic and stand with a cowboy climbing up the wire…looked like George Bush! And there…that completed the imagery.
I also worked a bit trying to select the right fonts and colours that potrayed the mood of the communication. I found a heart vector and added it at a lower opacity in the background blue to symbolise spiritual love. The same poster was adapted for the press ad. Glenn loved it. A few text corrections were made and it went into print.
Here is a clickable thumbnail in case you are not able to view the image above: