[USER GUIDES] Content Management System, Procurement System, Content Portal
Got the opportunity to work on a few user guides for internal and external customers: eGovernment Content Management System – […]
Technical Writing Telecom User Guides
Copywriting Entertainment Press Release
[PRESS RELEASE] – Writing a press release for a music album launch -Travels Tu Earth
In the years 1999-2002, a Dutch programmer Bram Bos, had created a popular music creation software which he had christened
[SOCIAL MEDIA COPYWRITING] – Instagram – Laptop Lunch Dubai
In 2017, got an opportunity to ideate and write a few Instagram posts for Laptop Lunch – a Dubai based
MRF Tyres, India – 50 Years Brochure – 1946-1996 – Driving Down Memory Lane
CLIENT: MRF Tyres (Chennai) AGENCY: Goldwire Chennai PRODUCT / SERVICE: MRF Golden Jubilee BRIEF: A brochure/booklet celebrating 50 years of
Recruitment Ads – MRF Tyres, India
BACKGROUND: In 1997, MRF Recruitment advertising was handled by a different agency. The other agency’s creatives were traditional. The Marketing Manager
Creative Headlines – Various Clients
While cutting my teeth as a copywriter in Purple Patch, a copy services firm serving advertising agencies in Chennai, I
[CARTOONING] – The Net Generation Cartoon
BACKGROUND: With a general interest in cartooning and studying the craft through some books on the subject, I was always
Synergy Financial – Chennai, India
CLIENT: Synergy Financial, Chennai, India PRODUCT / SERVICE: Financial products and services BRIEF: To communicate that Synergy Financial is a
Photography
[PHOTOGRAPHY] – Advertising Photography course – Final Year Project
In 1995, the Visual Communication department at Loyola College, Chennai offered Copywriting & Advertising Photography as a final year major.
Collage
[GRAPHIC DESIGN] – Collage on Corporate Creativity – 1995
An inspirational booklet on the topic of corporate creativity (a precursor to the powerpoint presentations that are circulated through emails)