[VIDEO SCRIPTS] – Audio-Visual scripts written for FMCG Award Shows, a mobile app, a night club and a corporate house

Since 2014, got opportunities every year to work on video scripts for brands that were presenting their campaign work at award shows, also got opportunities to work on a video script introducing the features of a mobile app, a Dubai based Night Club and a corporate house. Some of the final versions are below though there were edits in the final product.

[ANIMATION SCRIPTS] Writing Animation Scripts for Candyman (candy brand)

As a member of an online forum (Creativeghar) for creatives, a member had posted a brief to submit animation script ideas for Candyman.

I took this up as a creative exercise. The brief and my options are reproduced below:


Brief for Candyman animated films:

Brand: Candyman
Style: 3d animated
Duration: 15 secs to 30 secs
Number: 4


  • Each film can be based on the characteristics of 1 candy, wherein the other 3 are a part of.
  • The Candyman tagline is “Kucch Bhi Karega for Candyman” needs to be incorporated.
  • The films are to be high on imagination and animation.
  • TG: Naughty Kids (boys and Girls) from 5 to 12.

The 4 characters are described below:

  1. Hi, I am Pineapple Punch. I love playing pranks, and I am known for my gags, riddles and wisecracks. I also love graffiti and am known to see humour in any situation! You know what? They say I am the naughtiest of the Candyman Gang. Cool no? So if you too are naughty and love to cause, umm… trouble, then why don’t you join my club? Together we will have loads of fun, sharing pranks, riddles and our naughty stories 😉
  2. Hello, I am Wild Banana. I have travelled the world. Having been to places as far as the Sahara desert and the Pacific Ocean, I am known to thrive on adventure and discovery. I never step out of home without my backpack, binoculars and travel guide. I absolutely love discovering new destinations, its people and culture. If adventure is what keeps you going, then why not join my club. We could have a blast discovering new things and places.  
  3. Hey I am Mango Delite. Well, I am the only girl in the Candyman gang. I love to draw and write poems. Known to have a colourful imagination, you will find me always painting something new every day. I am very creative and making new things gives me a lot of joy. If you love to paint or write short stories, then be a part of my gang.   
  4. Orange Josh! Yeah that’s me. I love sports! From mountain climbing to bungee jumping to tight rope walking to para-sailing to skateboarding, I have tried them all. My Candyman gang call me the dare-devil. Ha! And I am also a big, big fan of WWE! So if you too love sports as much me, join mu club and we will have fun playing together.

For further references on their characters visit: www.mycandymanclub.com



Candyman Gang spend a summer day at the beach. Rest of the Candyman gang are playing beach volleyball while Pineapple Punch is busy popping down Candyman Candies. As he’s about to pop one into his mouth, the volleyball hits it out of his hand and the candy flies and falls and rolls under a fat lady sunbathing in a bikini. This brings out the prankster in Punch who immediately grabs a nearby scampering crab and puts it on her. The lady jumps and screams pushing the candy further into a a picnic hamper of another family. Punch leaps to the picnic hamper. Too late! A scrawny mouse (think Jerry!) pops out of the hamper with the candy in his hand, smelling it with an ecstatic look on his face and is about to pop the candy into his mouth. Suddenly a cat’s face looms into the mouse’s vision and it shrieks and drops the candy. The Cat’s face moves away to reveal a grinning Punch holding a cat’s mask. But Oh no! The candy has fallen into a zooming past beach buggy driven by a manic teenager. Punch takes a dive and hangs onto the back  fender of the beach buggy. He grabs a can and shoves it into the exhaust of the buggy. The buggy sputters and stops abruptly and the teenager falls head first into the sand and the candy plops into the sea. Punch dives in. The Candyman gang rush to the rescue and throw in a net. Out comes Punch grinning widely with a load of candies caught in the net.

The Candyman Gang screams hooray and pop down candies. 




The Candyman Gang are at an African Safari in a 4-wheel drive viewing wild animals in their binoculars. Wild Banana opens his Candyman box for some candies. Suddenly a chimp swipes away his box through the window of his car and swings away through the trees with an angry Wild Banana hot in pursuit! The box slips from the chimp’s hands and falls into the open mouth of a hippo soaking in a pond. The shocked hippo closes its mouth and Wild Banana lands with a thud on his back ejecting the box out of the hippos’s mouth. It lands into the open mouth of a crocodile who starts swimming away. The pond is actually infested with crocs and Wild Banana jumps on the back of crocs chasing the croc with the Candyman box, as he lands on the culprit croc’s back, it hits land and the box gets thrown into a pride of lions into the midst of 3 wrestling lion-cubs who start rolling the box and fighting for it. Wild Banana jumps into the fray and grabs the box and is hotly pursued by the lions. The chimp comes to the rescue and swings down and carries Wild Banana to safety on a tree where Wild Banana shares the candies with the chimp family and even drops a few down to the lion cubs who love the candies. KUCH BE KAREGA FOR CANDYMAN!


Mango Delite is in her garden with her painting canvas. The Candyman Gang tell her that all the andies are over. She paints butterflies and they fly out of the canvas making her garden lively. She paints birds and they fly out of the canvas singing merrily, making her garden lively and filled with beautiful music. She paints various fruits and watches them fly out and latch onto the trees above her and the fruits transform into Candyman candies and start raining down into the hands of a happy and shrieking with glee



Orange Josh and the Candyman Gang are all at the race track. On your marks, set go! They all start running the race.  Orange Josh rushes and trips rolls onto the Shot putting area where a contestant mistakes him for the shot and throws orange josh far and wide into a wrestling ring! A fierce looking wrestler makes his moves on Josh throwing him around.  THe Candyman Gang shout out to Josh, who opens his mouth and they throw Candyman candies into his mouth. This energises Josh and he drubs the wrestler throwing him out of the ring and winning!!!


[USER GUIDES] Content Management System, Procurement System, Content Portal

Got the opportunity to work on a few user guides for internal and external customers:

[PRESS RELEASE] – Travels Tu Earth

In the years 1999-2002,  a Dutch programmer Bram Bos, had created a popular music creation software which he had christened Tuareg.

A community of music creators had grown around this well-designed and simple to use software.

One of the creators wanted to put out a CD titled –  “Travels Tu Earth” –  of the community’s creations using Tuareg. This project was called GlobalNomads.net (now defunct).

I offered to write the Press Release for this initiative which was used by the team to announce the launch.


GlobalNomads.net releases ‘Travels Tu Earth’

The world’s first ‘Global Music’ album of home-made music
by web musicians

 Welcome to the Age of Home-made, ‘Global Music’!

GlobalNomads.net, a website dedicated to software-based web musicians, today announced the release of the first of its kind music album – ‘Travels Tu Earth’.

‘Travels Tu Earth’ features a new genre, aptly called ‘Global’ music. The ‘Tu ‘ in the title stands for Tuareg – a revolutionary music software (available only on the Internet), created by ace Dutch programmer and musician Bram Bos, who has a dedicated fan following of web musicians from around the globe.

The album has tracks composed by these web musicians, entirely from their homes and distributed and shared through the Internet. This is what makes this music album a visionary concept. Both the album title and cover design was a collaborative effort by the different members of the Tuareg group.

Bruce, multimedia artist, web musician and the webmaster of GlobalNomads.net explains thus, “The ‘Tribe of Tu’ (the musicians involved), are primarily private musicians from around the globe who simply wish to share a vision.  The vision has manifested itself in the form of an album centered around the idea of ‘Global Music’. Electronic music brewed by indoor musicians around the world is a growing, beautiful thing, and it is our purpose, or agenda, to share the goal of musical self-expression by contributing something substantial to aspiring artists as well as listeners.”

The concept was arrived after numerous discussions at the Tuareg Yahoo group and it was decided that the theme of the album would be about travels and journeys through different cultures of the world and hence the title – Travels Tu Earth. Musicians contributing to the album were asked to stick to the theme, their compositions reflecting their travels in different parts of the world. An ancient oriental engraving of dancing celestials was chosen for the cover of the album to reflect the global cultural roots of the album.

In these days of excessive greed ruling the music industry which is dominated by giant recording companies, the Tu Team has a loftier vision. As Rick, a talented electronic musician, who is the CD producer and project director, puts it across clearly, “Once all of the bills are paid, the profit from this CD release is reserved to help a person or persons in a developing nation to purchase PC hardware and software for home music recording, thus freeing music from the constraints of economy & industry, and giving selected persons who can’t afford the equipment a chance to express themselves through the electronic medium.”

Bruce sees it as a seed being planted, a seed with a great potential to help nurture the idea of self-expression through the electronic realm. According to him, there couldn’t be a nobler purpose than spreading the joy and creativity of home PC music recording for the sake of it and uniting the common people of the world as a force existing solely to create beauty in sound and explore new musical landscapes.

‘Travels Tu Earth’ could very well be the future of what the Internet and MP3s have evolved music into. Welcome to the Age of Home made Global music!

[SOCIAL MEDIA] – Instagram – Laptop Lunch Dubai

In 2017, got an opportunity to ideate and write a few Instagram posts for Laptop Lunch – a Dubai based caterer.

I created a content calendar to keep track of the ideas and approved copy in a Google doc spread sheet to collaborate with the Art/Creative Directors.

Copy: Umesh Ponnusamy

Art: Malesh Ponnusamy

Calendar - Laptop Lunch
Calendar – Laptop Lunch
Instagram Posts - Laptop Lunch
Instagram Posts – Laptop Lunch
Instagram Posts - Laptop Lunch
Instagram Posts – Laptop Lunch