10 AM | 24 Jun

Poster for World Peace concert in Dubai – 1

BACKGROUND

In 2003, between January to October, I worked with Glenn Perry in creating posters, ads and press releases for his concerts in Dubai. Though I’m only an amateur designer, I suited Glenn’s purpose well. Reproduced here is the first of the posters that I had designed.

CLIENT

Dubai Music School – Glenn Perry

PRODUCT / SERVICE

Concert – Music for World Peace

BRIEF

To create a flyer/poster for Music for World Peace concert that conveys the theme ‘Music for World Peace’ and which will be also adapted for a 10×2 print ad (Gulf News)

MEDIA

1. A4 sized colour Poster / flyer to be laser printed and distributed

2. Print Ad – Gulf News – Tabloid

YEAR

2003

ART

Umesh Ponnusamy

COPY & IDEA

Umesh Ponnusamy

INSPIRATION

The time was around when the 2nd Gulf War was about to start. War drums were sounding. Glenn Perry had to do a Peace concert. In my discussions with Glenn, he mentioned ‘World Peace’ a lot. When I was trying to visualize a solution….I remembered the Smiley icon that was famous in the 60’s antiwar protests. I found the vector “World” icon.I added eyes to it and made Glenn’s slogan “make peace not war” as the smile!

Then I also remembered another Unity symbol of people holding hands. I created the man and woman icons in AI9 and had them circling the globe. So this illustration took care of the “World Peace” part of the communication. Now what about music?

I browsed through all the available vector clips in the AI9 library. I found the cool looking mic and stand with a cowboy climbing up the wire…looked like George Bush! And there…that completed the imagery.

I also worked a bit trying to select the right fonts and colours that potrayed the mood of the communication. I found a heart vector and added it at a lower opacity in the background blue to symbolise spiritual love. The same poster was adapted for the press ad. Glenn loved it. A few text corrections were made and it went into print.

Here is a clickable thumbnail in case you are not able to view the image above:

 

 

09 AM | 22 Apr

Photos – Advertising Photography course – Final Year Project

In 1995, the Visual Communication department at Loyola College, Chennai offered Copywriting & Advertising Photography as a final year major. Being a part of this batch, we were required to hire a studio with professional equipment to shoot food products, automobiles, garments etc. for the final project.

Me and my friend Vijay adopted a more creative route and used table lamps, a good Yashica manual SLR, tripod, macro lens, 400 speed film and shot at home with available props.

The photos came out much better than what other had shot at expensive studios! Our instructor, ARC Shanmugam had given me a 94 on 100! But some students raised a furore over what they felt as unfair scoring and our HOD – Fr. Rajanayagam re-evaluated and cut down my score to 84 I think!

Used a glass top tepoy at home. Switched off all the lights. Used an emergency light with fluorescent tubes to illuminate from underneath. It featured a male body spray surrounded by perfume sprays for females positioned to look like they were being attracted to the male spray.

The above 3 shots were for a food product. Just shot 3 quickies using a macro lens and some creative arrangements with available props. Thinking back, I should’ve made the violin doll a brand icon and should’ve featured him in all the photos.

A shot of another food product…a kind of lifestyle feel for the product.

The effect in the above photos of the bike was more of an accident. Featuring my classmate Ramesh and Nirmal’s bike, the above photos were shot at around 12 am midnight outside the Loyola College church which was pitch dark. The camera aperture and shutter was kept open and we walked around the subject illuminating it with bursts from the flash. This technique was called something….I forget now…there was specific name…but the technical name seems to be “long exposure multiple flash” night time photography.