Came across this recent Jeff Bezos quote in this article.
It was a perfect candidate for a social media post, I used my DesignBold.com account to choose a template and create the image.
The quote vibed with me because of “beginner’s mind” and “long-term orientation” – something I always felt was a natural state one should be in.
In December of 2016, I had bought Matt Isherwood’s e-book course “Data Driven UX Design: Metrics”. I think it was offered on Mighty Deals and was good value.
Since then, I had also purchased his “Designing eCommerce Websites” ebook. I found them very informative and educational as he shares his actual experience and their results.
I have signed up for his email updates and he writes great articles on metrics related techniques for web UX improvements.
Now he’s started new course on Udemy “Evidence-Based Redesign” and I’m looking forward to taking this course as I’m sure it will help me add great value in my profession.
Below is the email I had received from him. Should be a great course.
=== EMAIL STARTS ===
On Wed, Jan 31, 2018 at 12:15 PM, Matt Isherwood <email@example.com> wrote:
== EMAIL ENDS ==
I love organizing information. This found a natural expression when in 1997 when I was in Chennai working in Goldwire Communications. Their newly created web division (heydays of the Internet) was working on website projects and I was asked to structure a site and write copy for the pages.
I spontaneously drew a map of all the pages and their interlinking. A senior copywriter even laughed it off saying I was “drawing boxes”. But I found the programmers passing the map around and using it. I had discovered information architecture maps or maybe site maps at a very basic level.
After joining a telecom company, I tried to map out their existing consumer facing site and whatever projects I got to work on:
As a part of my role as one of their first web copywriter employee in one of the largest telecoms in the Middle East, I got the opportunity to bring in my own ideas for content flow documents to help the design and development teams to understand how the content could be organised in the web application being built. I also managed to add in some creative sparkle to the copy.
A few PDF samples below:
- Screen flow document for an ADSL service launch web microsite
- Screen flow document for reworking of a major portion of the telecom consumer facing website
- Screen flow document for a Gitex microsite
Was looking for a resource to learn about Microcopy – the words that guide user actions across digital apps and websites.
Kinneret Yifrah’s Google Ads popped up when I googled for “microcopy” – https://www.microcopybook.com/
It’s an excellent and detailed resource if you are looking to learn microcopy and seems to be the only comprehensive book available on the subject at the moment.
Numerous examples with screenshots…am loving it and devouring it…will post a detailed review once I finish.