[GRAPHIC DESIGN] Thought for the Day – Jeff Bezos’ awesome quote!

Came across this recent Jeff Bezos quote in this article.

It was a perfect candidate for a social media post, I used my DesignBold.com account to choose a template and create the image.

The quote vibed with me because of “beginner’s mind” and “long-term orientation” – something I always felt was a natural state one should be in.

[USEFUL RESOURCES] – Course – Matt Isherwood launches “Evidence-Based Redesign”

In December of 2016, I had bought Matt Isherwood’s e-book course “Data Driven UX Design: Metrics”. I think it was offered on Mighty Deals and was good value.

Since then, I had also purchased his “Designing eCommerce Websites” ebook. I found them very informative and educational as he shares his actual experience and their results.

I have signed up for his email updates and he writes great articles on metrics related techniques for web UX improvements. 

Now he’s started new course on Udemy “Evidence-Based Redesign” and I’m looking forward to taking this course as I’m sure it will help me add great value in my profession.

Below is the email I had received from him. Should be a great course.


On Wed, Jan 31, 2018 at 12:15 PM, Matt Isherwood <matt@mattish.com> wrote:


Hi Umesh,

Today marks the launch for my new course, The Evidence-Based Redesign. 

A summary of what it’s all about

It’s ideal if you’re looking to redesign a website and want to make sure it improves on the last one. It’s for anyone who has looked at a few analytics, maybe dabbled with a heatmap or two, and perhaps even run a user test, but has then been left confused as to what to do with that information.

Perhaps you just hand the work over to a developer to get on and do it all for you, based on the odd insight but mostly a lot of guesswork.

This is a smarter way. An approach that won’t cost lots and means you can make evidence-based decisions, much more likely to lead to a successful redesign and launch.

This is a method I’ve used for the last three years as a consultant to many growing startups. It’s also a framework I’ve developed and taught over several more years.

As you go through you’ll learn lots of useful skills, including: how to set up a conversion funnel; how to get useful information from visitor recordings; and how to set up and run different types of user test. Most importantly you’ll be able to combine them all in the right order to learn what’s really happening on your site.

It’s also a practical course, set up to take you through the stages of redesigning a website as you go through.

Buy it now

The course consists of over 2.5 hours of videos (across 19 lessons) along with downloadable templates and lots of notes and links.

The course is hosted with Udemy, who are a great platform for online teaching and quality check everything on there. 


Once you buy the videos you have lifetime access to them, so don’t worry if you’re not quite ready to take the course right now, you can do it at whatever pace you like.



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[DIGITAL] Creating Information Architecture Maps

I love organizing information. This found a natural expression when in 1997 when I was in Chennai working in Goldwire Communications. Their newly created web division (heydays of the Internet) was working on website projects and I was asked to structure a site and write copy for the pages. 

I spontaneously drew a map of all the pages and their interlinking. A senior copywriter even laughed it off saying I was “drawing boxes”. But I found the programmers passing the map around and using it. I had discovered information architecture maps or maybe site maps at a very basic level.

After joining a telecom company, I tried to map out their existing consumer facing site and whatever projects I got to work on:

[DIGITAL] Creating web content Screen flow documents with creative copy for web projects

As a part of my role as one of their first web copywriter employee in one of the largest telecoms in the Middle East, I got the opportunity to bring in my own ideas for content flow documents to help the design and development teams to understand how the content could be organised in the web application being built. I also managed to add in some creative sparkle to the copy.

A few PDF samples below:

  1. Screen flow document for an ADSL service launch web microsite
  2. Screen flow document for reworking of a major portion of the telecom consumer facing website
  3. Screen flow document for a Gitex microsite

[Useful Resources] Book – Microcopy: The Complete Guide by Kinneret Yifrah

Was looking for a resource to learn about Microcopy – the words that guide user actions across digital apps and websites. 

Kinneret Yifrah’s Google Ads popped up when I googled for “microcopy” – https://www.microcopybook.com/

It’s an excellent and detailed resource if you are looking to learn microcopy and seems to be the only comprehensive book available on the subject at the moment. 

Numerous examples with screenshots…am loving it and devouring it…will post a detailed review once I finish.