BACKGROUND: With a general interest in cartooning and studying the craft through some books on the subject,
I was always toying around with the idea of creating a regular cartoon strip. Plus being in the web content field, ideas started springing up connected with my experiences and observations about the Internet and World Wide Web. Finally, I took the plunge in December 2009 and started fleshing out the gags I had in mind…the ideas went through many iterations. I finally published them on CondensCity.com. Though these are just amateur attempts, I’m just showcasing them here for the ideas therein.
BACKGROUND: In 2006, navigating online forums in the UAE got me in touch with two creatives who had started a social work forum for creatives. One of their projects was Paper Recycling and they wanted a simple comic explaining the benefits of recycling paper. The script was already written and they couldn’t find a cartoonist yet. Being an amateur, I decided to take the plunge and use the opportunity to see what I was capable of.
CLIENT: Creative Majlis, Dubai
PRODUCT / SERVICE: Paper Recycling
BRIEF: Visualise and convert the written script into an entertaining and educating comic.
ART: Umesh Ponnusamy
COPY: Mayura Sandeep
Since the day I had created a killer resume in MS Word using it’s drawing tools (this was in 1998), I was fascinated by the possibilities these tools offered. Later in my work, I had created diagrams, charts, illustrations using these very user-friendly drawing tools.
I had even created a simple cartoon for a newsletter for an online group using the drawing tools in MS Word in 2004.
All these previous efforts, gave me the confidence to go ahead and try to visualise and execute the script given to me. It was a simple enough script.
Maybe someday if I have the time and inclination, I’ll document the entire process in this post.
In 2003, between January to October, I worked with Glenn Perry in creating posters, ads and press releases for his concerts in Dubai. Though I’m only an amateur designer, I suited Glenn’s purpose well. Reproduced here is the first of the posters that I had designed.
Dubai Music School – Glenn Perry
PRODUCT / SERVICE
Concert – Music for World Peace
To create a flyer/poster for Music for World Peace concert that conveys the theme ‘Music for World Peace’ and which will be also adapted for a 10×2 print ad (Gulf News)
1. A4 sized colour Poster / flyer to be laser printed and distributed
2. Print Ad – Gulf News – Tabloid
COPY & IDEA
The time was around when the 2nd Gulf War was about to start. War drums were sounding. Glenn Perry had to do a Peace concert. In my discussions with Glenn, he mentioned ‘World Peace’ a lot. When I was trying to visualize a solution….I remembered the Smiley icon that was famous in the 60’s antiwar protests. I found the vector “World” icon.I added eyes to it and made Glenn’s slogan “make peace not war” as the smile!
Then I also remembered another Unity symbol of people holding hands. I created the man and woman icons in AI9 and had them circling the globe. So this illustration took care of the “World Peace” part of the communication. Now what about music?
I browsed through all the available vector clips in the AI9 library. I found the cool looking mic and stand with a cowboy climbing up the wire…looked like George Bush! And there…that completed the imagery.
I also worked a bit trying to select the right fonts and colours that potrayed the mood of the communication. I found a heart vector and added it at a lower opacity in the background blue to symbolise spiritual love. The same poster was adapted for the press ad. Glenn loved it. A few text corrections were made and it went into print.
Here is a clickable thumbnail in case you are not able to view the image above: